Adriana Bachmann

MEDIA LITERACY // 08.07.22

Marketing and the Appeal to Nature Fallacy

CLIMATE COMMUNICATOR & STORYTELLER

Adriana is a corporate communications professional by day, and climate communicator by night. She has over seven years of experience creating content surrounding climate and sustainability. You can find her bylines in Green Living Magazine, and creating content for websites, blogs, social media, and more! Check out her portfolio and read her professional blog as she explores the intersection between media literacy and climate literacy.

PORTFOLIO

SPECIALIZED SKILLS

Image of a woman sitting on a couch with a mirrored tray holding an antique brush and hand mirror in her lap. The mirrored tray also holds two skincare products, while the women is testing out a third in her fingers. The image is overlaid with a coral colored border and the words

An image of a woman sitting on a blue chair, with a white wooden tray on her lap holding bowls of strawberries and blueberries, and a bunch of bananas. In her hands she has a cup of yogurt, and is topping it off with a handful of blueberries. The image is overlaid with a white border and the words

Image of a wooden tray holding two bowls of strawberries and a sunflower. A woman's hands hovers over a bowl of strawberries, cutting the top off of a fruit with a knife. The image is overlaid with a coral colored border and the words

Image of a woman sitting on a couch over a blue, fuzzy blanket. She is holding a scrapbooked journal in her lap, and ahead of her on the couch is a satchel of multicolored stones and to the right is a stack of books.

professional BLOG

mARKETING AND THE aPPEAL TO nATURE fALLACY

mEDIA lITERACY // aUGUST 7, 2022

What is the "appeal to nature" fallacy? This is a logical fallacy or belief often used as an argument that something is good or safe because it's "natural" or used directly from nature, and bad or unsafe because it is man-made or synthetically manipulated.

This logical fallacy can often be found in contexts where nature and science coexist, such as medicine (especially alternative medicine), food, and natural processes. Like other logical fallacies, people try to pass off the appeal to nature as proof to support their claims, but lacks the evidence that it needs to support a fact.

Image of a brunette wearing a yellow shirt, smiling into the camera as she holds a vase of sunflowers.

ABOUT ME

With over seven years of experience writing and creating content around climate and sustainability, I'm excited to explore the intersection of climate and media literacy with you!