ECO COMMUNICATOR & STORYTELLER
What is an Eco Communicator, you might ask? Someone who communicates information about climate change, sustainability and the environment using various mediums, usually in print and on the internet. Having created content related to sustainability for 5+ years, I am an experienced Eco Communicator. You can find me sharing information on both print and digital mediums: magazines, websites, blogs, social media, and more! Check out my portfolio for some of my past work, and read my blog for more information about sustainability communications.
professional BLOG
mARKETING AND THE aPPEAL TO nATURE fALLACYmEDIA lITERACY // aUGUST 7, 2022What is the "appeal to nature" fallacy? This is a logical fallacy or belief often used as an argument that something is good or safe because it's "natural" or used directly from nature, and bad or unsafe because it is man-made or synthetically manipulated.
This logical fallacy can often be found in contexts where nature and science coexist, such as medicine (especially alternative medicine), food, and natural processes. Like other logical fallacies, people try to pass off the appeal to nature as proof to support their claims, but lacks the evidence that it needs to support a fact. |
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